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Fireman Sam Has Been Scrapped as the Mascot for Lincolnshire Fire Brigade for Putting Women off Joining

He's being replaced by anthropomorphic fire extinguishers, which will have the ladies rushing to sign up.

from gizmodo http://www.gizmodo.co.uk/2019/09/fireman-sam-has-been-scrapped-as-the-mascot-for-lincolnshire-fire-brigade-for-putting-women-off-joining/
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